Professional Experience

Motivated, hands-on UX Design Leader with a deep understanding of human-centered design principles, committed to building exceptional teams, creating innovative products, & driving organizational success.

• 20+ Years of Designing Digital Products

• 15+ Years Leading Design Teams

• 10+ Years of B2B Application Experience

UX Lead
AT&T
Jan 2024 - Present 

• Direct UX and UI design for five early-stage GenAI enterprise DevOps applications.

• Partner with cross-functional teams to shape product vision for key initiatives.

• Create product maps, wireframes, high-fidelity screens, prototypes, and development-ready design assets.

Senior Lead UX Designer
Lumen Technologies
Mar 2020 - Nov 2023

• Spearheaded creating and maintaining a comprehensive design system, ensuring consistency across all user interfaces with reusable styles, patterns, components, icons, and guidelines.

• Established a systematic feedback process to identify areas for improvement, fostering a culture of excellence, and producing regular UX reports with quantifiable findings and actionable recommendations.

Senior Director, Product Design
ThriveHive
Apr 2018 - Feb 2020

• Fostered a team of Product Designers while overseeing resources, priorities, and delivery.

• Focused on improving acquisition, engagement, retention, and customer satisfaction through diligent research, user experience iteration, and interface design.

• Responsible for understanding users, exploring product concepts, evolving the product roadmap, executing strategy, materializing designs, and delivering amazing products.

Senior Designer
CenturyLink
Jan 2017 - Apr 2018

• Led UX and UI design for CenturyLink's B2B business.

Design & Marketing Consultant
Freelance
Oct 2013 - Jan 2017

• Roles included UX/UI, marketing management, creative leadership, and serving as CEO of a predictive marketing strategy platform.

• Clients included Arrow Electronics, Broadridge Financial, and others.

Senior Director
Merkle
Nov 2010 - Oct 2013

• Partnered with client executives and internal teams to create market-leading communication solutions.

• Listened to client objectives, scoped requirements, established KPIs, priced 100+ projects, and managed expectations for 20+ clients.

• Coached and directed cross-functional marketing groups, while overseeing high-risk areas and resources for brands such as Samsung, DirecTV, Nationwide, and Royal Caribbean.

Creative Director (UX/UI)
Local Matters, Inc.
Dec 2007 - Oct 2010

• Mentored a team of 16 Designers across two continents driving 250+ software releases annually.

• Cultivated active client partnerships, UX/UI team growth, product excellence, and innovation initiatives.

• Orchestrated creative deliverables for international clients including European Directories, REA Group, and Truvo.

Co-Founder, Creative Director
The Motive Group
Nov 2001 - Aug 2007

• Founded and grew creative agency into an award-winning shop servicing Fortune 500 brands like General Motors, Level 3 Communications, Mountain Dew, Qdoba, and others.

• Oversaw day-to-day creative services and directed multidisciplinary teams including creative and technology.

Interactive Designer
SpireMedia
May 2000 - Oct 2001

Adjunct Lecturer
South Dakota State University
Aug 1999 - May 2000

Designer
Circa Design Company, Inc.
May 1997 - Jul 1999